Message variation and source credibility in advertising
1 of 10
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
2 of 10
Footsteps into the forgotten : consuming obsolescence
3 of 10
Rethinking brand management : a cultural perspective on brand iconicity and identity politics
4 of 10
Online fashion shopping experiences : web atmospherics and consumer's emotions
5 of 10
Competitive marketing strategy : a study of competitive performance in the British car market
6 of 10
Understanding Muslim consumers' acceptance of self-service technologies
7 of 10
Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
8 of 10
The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
9 of 10
Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems