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Department of Marketing
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Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
创造者:
Alyahya, Mansour
日期:
2019
Department, School or Faculty:
Department of Marketing
When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
创造者:
Thanvarachorn, Archareeporn
日期:
2021 and 2020
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Examining consumers' continued use of retailers' branded mobile applications
创造者:
Al-Nabhani, Khalid
日期:
2019
Department, School or Faculty:
Department of Marketing
Customer experience in the business-to-business context, drivers, measures and consequences
创造者:
Almoraish, Ahmed Abdulwadod Saeed
日期:
2021
Department, School or Faculty:
Department of Marketing and Strathclyde Business School
Services & Retail Marketing MK212 exam papers
Department, School or Faculty:
Department of Marketing
Marketing Communications in the Digital Age MK329 exam papers
Department, School or Faculty:
Department of Marketing
Strategic Marketing in an International Context MK328 exam papers
Department, School or Faculty:
Department of Marketing
Understanding Consumers & Markets MK209 exam papers
Department, School or Faculty:
Department of Marketing
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
创造者:
Stankovic, Tajana
日期:
2018
Department, School or Faculty:
Department of Marketing
Creativity and the corporate brand within small to medium sized creative organisations
创造者:
Powell, Shaun Michael
日期:
2005
Department, School or Faculty:
Department of Marketing
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Thesis
156
Exam Paper
6
资源类型
Doctoral thesis
143
Master thesis
13
Learning object
6
创造者
Anderson, Stephanie Louise
2
Pyper, Keith
2
Abdel-Aziz Mostafa, Rasha Hussein
1
Abdel-Mohsen, Tawfik Mohamed
1
Abdelmoety, Ziad
1
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贡献者
Gounaris, Spiros
8
Alexander, Matthew
7
Hamilton, Kathy
7
Wilson, Juliette
7
Wilson, Alan
6
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出资者
Arts and Humanities Research Council
1
Glasgow Life
1
Ministry of Higher Education, Egypt
1
University of Strathclyde
1
部门,学校或学院
Department of Marketing
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162
Strathclyde Business School
7
Hunter Centre for Entrepreneurship
1
International Business Unit
1
Scottish Hotel School
1
日期
2016
13
2012
9
1986
8
2013
8
2022
8
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