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Key marketing factors in SMEs' international market entry mode choice
1 of 100
"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
2 of 100
An investigation of antecedents to social media engagement behaviours
3 of 100
Foreign direct investment in developing countries, an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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Canadian SMEs, export barriers and the internet
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"Narratives of redemption", consumers' identity re-construction after having overcome a spell of poverty
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Footsteps into the forgotten, consuming obsolescence
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Exploring the meanings of alternative consumption spaces, a visual analysis of the Barras marketplace
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Marketing of management education, a case study related to the Strathclyde Business School
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Entrepreneurial orientation and marketing capabilities, a study on the performance of small and medium enterprises in the United Kingdom
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Rethinking brand management, a cultural perspective on brand iconicity and identity politics
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The use of social media by exporting B2B SMEs, implications for performance
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Online fashion shopping experiences, web atmospherics and consumer's emotions
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Negatively-valenced influencing behaviour : forms, triggers and impacts
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Relationship governance : structure and performance in industrial markets
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The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
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Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
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The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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The influence of social eWOM information on attitude formation for aesthetic products, the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking, a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM), the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets, The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations, a study of the application of marketing techniques and practices in the Scottish arts organisations
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The interplay between social capital and the development of small professional firms
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"Consuming Kate", -unpacking royal celebrity
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries, the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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Keeping clients in line, a grounded theory explaining how veterinary surgeons control their clients
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The internationalisation of the British construction consulting sector and technology transfer in developing countries
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Marketing and competitiveness, a survey of current practice and performance in the UK textile machinery industry
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Consumer policy in the less developed countries, a Saudi Arabian context
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Ambivalences of consuming social technology, understanding how the practice of friendship and construction of the public self have been affected by social technology
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High growth firms in Scotland, customer perceived value creation and rapid firm growth
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An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
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International opportunity enactment by small and medium sized enterprises in the UK
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Examining the online customer experience during a utilitarian search for online business advisory information and services
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International strategic alliances in the UK fresh produce industry
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Search behaviour, an analysis of information collection and usage during the decision process
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Constructing a practioner-based model of selecting celebrity endorsers
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Perception and management of risk in the construction industry
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Framing practices, spaces and socialities of consumption in vintage
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National and organisational cultures and the influences on cross-border post-acquisition management and performance
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Culture and consumer behaviour, the influence of culture on family planning behaviour in Malaysia
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Analysing the critical influences on export entrepreneurship in a developing country environment, a focus on Nigerian manufacturing firms
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Key elements of building and developing online communities
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Investigation into the dynamics of the B2B service of Audience Development agencies
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A human interaction approach to networking capabilities and international opportunity enactment, an exploration of German high-technology manufacturing SMEs
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Factors associated with successful exporters, empirical evidence from Malaysia
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Virtual globals - marketspace and the internationalism of small technology-based firms
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Mind stretching, a grounded theory for enhancing organisational creativity
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The process and influence of tobacco marketing communications on young people, a qualitative and quantitative study
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The contribution of market orientation to business success in the Libyan transitional economy, a mixed-methods approach
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Innovation in a high technology B2B context, exploring networks, processes and management
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The management of customer feedback in the development of service orientation in the public sector
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Willingness to pay for customized solutions in a B2B environment, evaluating different buying groups based on a maintenance case study
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The grey market and the service encounter, an investigation of satisfiers, dissatisfiers and complaining behaviour
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The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
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Exploring leaders' strategies for managing negative emotions of sales people
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Alliances and acquisitions, the selection process in the civil airline industry
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Unpacking visitor engagement, examining drivers of engagement in museums
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Online branding and communications, the theories and principles of semiotics - the case of the Highland Park web site
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A study of consumers' identity construction within food culture
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The international marketing of educational services, implications for long-term policy planning
73 of 100
The analysis of consumers' decision-making style dimensions across different product classes
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Reputation interrupted, microblog eWOM brand image disruptions in a shareworthy world
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The gradation of destination loyalty, a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
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Response to foreign investment regulations in Nigeria, the bargaining power model
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
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The role of government in small-firm internationalisation, a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
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The impact of foreign direct investment upon parent companies' competitiveness, an empirical study on Singaporean industrial multinational enterprises
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Antecedents, policies and practices of promotional standardisation strategy, a comparison of British MNC's and advertising agencies in three countries across the European Union
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An exploration of the processes and implications of strategic alliances and supplier partnerships, A theoretical synthesis
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Religious consumption, an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
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Small firm strategic alliances, the UK hotel industry
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The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm, case study : the internationalization of UK Indian enterprises
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International expansion of small high technology based firms, the role of external linkages in international growth and development
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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International technology transfer, the case of licensing in Nigeria
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Consuming Lourdes, an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
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Strategic alliances motivations, management and international competitiveness, the British experience, 1980-1989
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Corporate brand reputation management, an intraorganisational study on the role of service employees and on-brand corporate cultures
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Firm-specific determinants of success for small high technology international start-ups, a performance study of UK and US firms
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Multiple channel integration process, contribution to firm-customer relationships : case study of a UK retail bank
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Open innovation adoption from strategy to practice, implications from organizational ambidexterity and dynamic capabilities
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Personal legitimising, a substantive grounded theory in the context of small consultancy firms
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How firms learn about new product development in their business networks
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Marketing in a social context, an interpretive approach to behaviour change after a stimulus of illness
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Social marketing and the mental health exchange, the case of young men
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Joint ventures in the Peoples's Republic of China
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