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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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The influence of social eWOM information on attitude formation for aesthetic products, the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking, a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM), the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets, The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations, a study of the application of marketing techniques and practices in the Scottish arts organisations
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The interplay between social capital and the development of small professional firms
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"Consuming Kate", -unpacking royal celebrity
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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Negatively-valenced influencing behaviour : forms, triggers and impacts
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries, the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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