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Key marketing factors in SMEs' international market entry mode choice
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"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
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An investigation of antecedents to social media engagement behaviours
3 of 100
Foreign direct investment in developing countries, an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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Canadian SMEs, export barriers and the internet
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"Narratives of redemption", consumers' identity re-construction after having overcome a spell of poverty
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Footsteps into the forgotten, consuming obsolescence
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Marketing of management education, a case study related to the Strathclyde Business School
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Entrepreneurial orientation and marketing capabilities, a study on the performance of small and medium enterprises in the United Kingdom
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Rethinking brand management, a cultural perspective on brand iconicity and identity politics
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The use of social media by exporting B2B SMEs, implications for performance
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Online fashion shopping experiences, web atmospherics and consumer's emotions
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Negatively-valenced influencing behaviour : forms, triggers and impacts
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Relationship governance : structure and performance in industrial markets
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The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
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Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
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The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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The influence of social eWOM information on attitude formation for aesthetic products, the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking, a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Customer relationship management (CRM), the effect of organisational culture - a longitudinal case study
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Competition strategies in international markets, The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The marketing of non-profit organisations, a study of the application of marketing techniques and practices in the Scottish arts organisations
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The interplay between social capital and the development of small professional firms
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries, the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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Keeping clients in line, a grounded theory explaining how veterinary surgeons control their clients
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The internationalisation of the British construction consulting sector and technology transfer in developing countries
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Marketing and competitiveness, a survey of current practice and performance in the UK textile machinery industry
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Consumer policy in the less developed countries, a Saudi Arabian context
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High growth firms in Scotland, customer perceived value creation and rapid firm growth
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An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens
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International opportunity enactment by small and medium sized enterprises in the UK
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Examining the online customer experience during a utilitarian search for online business advisory information and services
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International strategic alliances in the UK fresh produce industry
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Search behaviour, an analysis of information collection and usage during the decision process
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Constructing a practioner-based model of selecting celebrity endorsers
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Perception and management of risk in the construction industry
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Framing practices, spaces and socialities of consumption in vintage
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National and organisational cultures and the influences on cross-border post-acquisition management and performance
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Culture and consumer behaviour, the influence of culture on family planning behaviour in Malaysia
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Analysing the critical influences on export entrepreneurship in a developing country environment, a focus on Nigerian manufacturing firms
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Investigation into the dynamics of the B2B service of Audience Development agencies
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A human interaction approach to networking capabilities and international opportunity enactment, an exploration of German high-technology manufacturing SMEs
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Factors associated with successful exporters, empirical evidence from Malaysia
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Virtual globals - marketspace and the internationalism of small technology-based firms
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Mind stretching, a grounded theory for enhancing organisational creativity
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The process and influence of tobacco marketing communications on young people, a qualitative and quantitative study
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The contribution of market orientation to business success in the Libyan transitional economy, a mixed-methods approach
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Innovation in a high technology B2B context, exploring networks, processes and management
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The management of customer feedback in the development of service orientation in the public sector
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Willingness to pay for customized solutions in a B2B environment, evaluating different buying groups based on a maintenance case study
61 of 100
The grey market and the service encounter, an investigation of satisfiers, dissatisfiers and complaining behaviour
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The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
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Exploring leaders' strategies for managing negative emotions of sales people
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Alliances and acquisitions, the selection process in the civil airline industry
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Unpacking visitor engagement, examining drivers of engagement in museums
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A study of consumers' identity construction within food culture
67 of 100
The international marketing of educational services, implications for long-term policy planning
68 of 100
The analysis of consumers' decision-making style dimensions across different product classes
69 of 100
Reputation interrupted, microblog eWOM brand image disruptions in a shareworthy world
70 of 100
The gradation of destination loyalty, a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
71 of 100
Response to foreign investment regulations in Nigeria, the bargaining power model
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
73 of 100
The role of government in small-firm internationalisation, a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
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The impact of foreign direct investment upon parent companies' competitiveness, an empirical study on Singaporean industrial multinational enterprises
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Antecedents, policies and practices of promotional standardisation strategy, a comparison of British MNC's and advertising agencies in three countries across the European Union
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An exploration of the processes and implications of strategic alliances and supplier partnerships, A theoretical synthesis
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Small firm strategic alliances, the UK hotel industry
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The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm, case study : the internationalization of UK Indian enterprises
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International expansion of small high technology based firms, the role of external linkages in international growth and development
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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International technology transfer, the case of licensing in Nigeria
83 of 100
Consuming Lourdes, an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
84 of 100
Strategic alliances motivations, management and international competitiveness, the British experience, 1980-1989
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Corporate brand reputation management, an intraorganisational study on the role of service employees and on-brand corporate cultures
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Firm-specific determinants of success for small high technology international start-ups, a performance study of UK and US firms
87 of 100
Multiple channel integration process, contribution to firm-customer relationships : case study of a UK retail bank
88 of 100
Open innovation adoption from strategy to practice, implications from organizational ambidexterity and dynamic capabilities
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Personal legitimising, a substantive grounded theory in the context of small consultancy firms
90 of 100
How firms learn about new product development in their business networks
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Marketing in a social context, an interpretive approach to behaviour change after a stimulus of illness
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Joint ventures in the Peoples's Republic of China
93 of 100
Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region, a survey among teachers in Qatar
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The social construction of advertising, a discourse analytic approach to crreative advertising development as a feature of marketing communications management
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Customers' behavioural contribution to the service encounter
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The adoption of the marketing concept in the Iraqi food industry
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Determinants of technological innovation, an exploratory study of the Asia-Pacific rim electronics manufacturing industry
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The role of legal and managerial competences in the delivery of professional legal services
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Value co-creation, exploring the effects of collaborating with a pro-active generation of customers
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