Index Catalog // STAX

1. Consuming Kate, unpacking the feminine ideologies surrounding the celebrity princess brand

Creator:: Logan, Ashleigh T. J. M.
Date:: 2016
Department, School or Faculty:: Department of Marketing.

2. Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations, the case of business information systems

Creator:: Morieux, Yves V. H
Date:: 1986
Department, School or Faculty:: Department of Marketing.

3. The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms

Creator:: Soehadi, Agus W
Date:: 2001
Department, School or Faculty:: Department of Marketing.

4. Understanding Muslim consumers' acceptance of self-service technologies

Creator:: Al Oraini, Badrea Saleh.
Date:: 2014
Department, School or Faculty:: Department of Marketing.

5. Competitive marketing strategy, a study of competitive performance in the British car market

Creator:: El Morsy, Gamal El-Din Mohamad.
Date:: 1986
Department, School or Faculty:: Department of Marketing.

6. The nature of corporate identity, an explanatory study undertaken within BBC Scotland

Creator:: Balmer, John M. T
Date:: 1996
Department, School or Faculty:: Department of Marketing.

7. Message variation and source credibility in advertising

Creator:: Mualla, Naji D. Saleh
Date:: 1986
Department, School or Faculty:: Department of Marketing.

8. Strategy development in Globalising markets, the case of Norwegian small and medium sized firms

Creator:: Solberg, Carl Arthur
Date:: 1994
Department, School or Faculty:: Department of Marketing.

9. Drawing the line, understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

Creator:: Morrison, Roberta.
Date:: 2013
Department, School or Faculty:: Department of Marketing.

10. Marketing hotel operations, an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt

Creator:: Sherif, Hassan S. A.
Date:: 1986
Department, School or Faculty:: Department of Marketing.

11. A study of switching behaviours in the B2B service sector

Creator:: Marck, Michael J
Date:: 2008
Department, School or Faculty:: Department of Marketing.

12. Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises

Creator:: Huang, Chun-Hua
Date:: 1993
Department, School or Faculty:: Department of Marketing.

13. The influences of geographical co-location and social networking in inter-firm cooperation in marketing, A cross country analysis

Creator:: Felzensztein Jiminez, Christian R.
Date:: 2005
Department, School or Faculty:: Department of Marketing.

14. Brand promise delivery from the customer-interface, employees' persepective

Creator:: Punjaisri, Khanyapuss.
Date:: 2008
Department, School or Faculty:: Department of Marketing.

15. Marketing strategy in the State trading organisations in Iraq

Creator:: Al-Jabir, Kadhim A.
Date:: 1986
Department, School or Faculty:: Department of Marketing.

16. Competitive marketing strategy, a study of Japanese firms' competitive performance in the British market

Creator:: Kheir-El-Din, Amr Hassan
Date:: 1990
Department, School or Faculty:: Department of Marketing.

17. The strategic management of technology as a source of competitive advantage in small high tech firms

Creator:: Berry, Maureen.
Date:: 1993
Department, School or Faculty:: Department of Marketing.

18. An examination of value co-creation at the micro level in a healthcare setting, a dyadic approach

Creator:: Osei-Frimpong, Kofi
Date:: 2015
Department, School or Faculty:: Department of Marketing.

19. An investigation into the market entry mode decisions of international retailers in the developing Nigerian market, an institutional and transaction cost perspective

Creator:: Analogbei, Mathew Abanum
Date:: 2012
Department, School or Faculty:: Department of Marketing.

20. A new model of living the brand, the emergence and impact of brand value aligned behaviour in social banks

Creator:: Brodbeck, Heinz.
Date:: 2012
Department, School or Faculty:: Department of Marketing.

21. Exploring how brands are built in small-to-medium-sized enterprises (SMEs)

Creator:: Centeno, Edgar.
Date:: 2009
Department, School or Faculty:: Department of Marketing.

22. Explicating natural-resource-based view capabilities, a dynamic framework for innovative sustainable supply chain management in UK agri-food

Creator:: McDougall, Natalie.
Date:: 2018
Department, School or Faculty:: Department of Marketing.

23. Understanding tourists' holiday destination choices through the construct of perceived value

Creator:: Jailobaev, Temirlan.
Date:: 2019
Department, School or Faculty:: Department of Marketing. and Strathclyde Business School.

24. Marketing of tourism, an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland

Creator:: Kassem, Mohammed Fathy El-Sayed Mohammed
Date:: 1985
Department, School or Faculty:: Department of Marketing.

25. Trading Off, a grounded theory of pharmaceutical decision-making

Creator:: Black, Iain Russell
Date:: 1999
Department, School or Faculty:: Department of Marketing.

26. Value co-creation, exploring the effects of collaborating with a pro-active generation of customers

Creator:: Alexander, Matthew James.
Date:: 2012
Department, School or Faculty:: Department of Marketing.

27. The role of legal and managerial competences in the delivery of professional legal services

Creator:: Stokeld, Susan
Date:: 2011
Department, School or Faculty:: Department of Marketing.

28. Determinants of technological innovation, an exploratory study of the Asia-Pacific rim electronics manufacturing industry

Creator:: Lim, Cheng Hwa.
Date:: 1997
Department, School or Faculty:: Department of Marketing.

29. The adoption of the marketing concept in the Iraqi food industry

Creator:: Al-Rawi, Khalid Whayeb.
Date:: 1988
Department, School or Faculty:: Department of Marketing.

30. Customers' behavioural contribution to the service encounter

Creator:: Katsaridou, Iliana.
Date:: 2018
Department, School or Faculty:: Department of Marketing.

31. The social construction of advertising, a discourse analytic approach to crreative advertising development as a feature of marketing communications management

Creator:: Hackley, Christopher E.
Date:: 1999
Department, School or Faculty:: Department of Marketing.

32. Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region, a survey among teachers in Qatar

Creator:: Al-Sulaiti, Khalid Ibrahim
Date:: 1997
Department, School or Faculty:: Department of Marketing.

33. Joint ventures in the Peoples's Republic of China

Creator:: Pambos, Michael
Date:: 1999
Department, School or Faculty:: Department of Marketing.

34. Marketing in a social context, an interpretive approach to behaviour change after a stimulus of illness

Creator:: Logie-MacIver, Elizabeth M.
Date:: 2005
Department, School or Faculty:: Department of Marketing.

35. How firms learn about new product development in their business networks

Creator:: Liu, Rebecca Ru-Yuh.
Date:: 2010
Department, School or Faculty:: Department of Marketing.

36. Personal legitimising, a substantive grounded theory in the context of small consultancy firms

Creator:: Haslam, Simon.
Date:: 1999
Department, School or Faculty:: Department of Marketing.

37. Open innovation adoption from strategy to practice, implications from organizational ambidexterity and dynamic capabilities

Creator:: Huang, Lu.
Date:: 2019
Department, School or Faculty:: Department of Marketing.

38. Multiple channel integration process, contribution to firm-customer relationships : case study of a UK retail bank

Creator:: Banerjee, Madhumita.
Date:: 2006
Department, School or Faculty:: Department of Marketing.

39. Firm-specific determinants of success for small high technology international start-ups, a performance study of UK and US firms

Creator:: Johnson, Jeffrey E.
Date:: 2001
Department, School or Faculty:: Department of Marketing.

40. Corporate brand reputation management, an intraorganisational study on the role of service employees and on-brand corporate cultures

Creator:: Gotsi, Diamandoula.
Date:: 2004
Department, School or Faculty:: Department of Marketing.

41. Strategic alliances motivations, management and international competitiveness, the British experience, 1980-1989

Creator:: El-Hajjar, Sawsan Yehia
Date:: 1991
Department, School or Faculty:: Department of Marketing.

42. Consuming Lourdes, an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France

Creator:: Higgins, Leighanne.
Date:: 2014
Department, School or Faculty:: Department of Marketing.

43. International technology transfer, the case of licensing in Nigeria

Creator:: Monye, Sylvester O
Date:: 1989
Department, School or Faculty:: Department of Marketing.

44. Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country

Creator:: Gahein, Mohammed Mohammed
Date:: 1986
Department, School or Faculty:: Department of Marketing.

45. Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision

Creator:: Ney, Jillian
Date:: 2013
Department, School or Faculty:: Department of Marketing.

46. International expansion of small high technology based firms, the role of external linkages in international growth and development

Creator:: Jones, Marian Vanessa
Date:: 1998
Department, School or Faculty:: Department of Marketing.

47. The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm, case study : the internationalization of UK Indian enterprises

Creator:: Hayer, Jaswinder Singh
Date:: 2001
Department, School or Faculty:: Department of Marketing.

48. Small firm strategic alliances, the UK hotel industry

Creator:: Morrison, Alison J.
Date:: 1995
Department, School or Faculty:: Scottish Hotel School. and Department of Marketing.

49. An exploration of the processes and implications of strategic alliances and supplier partnerships, A theoretical synthesis

Creator:: Oburai, Prathap.
Date:: 2001
Department, School or Faculty:: Department of Marketing.

50. Antecedents, policies and practices of promotional standardisation strategy, a comparison of British MNC's and advertising agencies in three countries across the European Union

Creator:: Stewart, Malcolm Hynd
Date:: 2012
Department, School or Faculty:: Department of Marketing.

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1. Consuming Kate, unpacking the feminine ideologies surrounding the celebrity princess brand

2. Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations, the case of business information systems

3. The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms

4. Understanding Muslim consumers' acceptance of self-service technologies

5. Competitive marketing strategy, a study of competitive performance in the British car market

6. The nature of corporate identity, an explanatory study undertaken within BBC Scotland

7. Message variation and source credibility in advertising

8. Strategy development in Globalising markets, the case of Norwegian small and medium sized firms

9. Drawing the line, understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

10. Marketing hotel operations, an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt

11. A study of switching behaviours in the B2B service sector

12. Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises

13. The influences of geographical co-location and social networking in inter-firm cooperation in marketing, A cross country analysis

14. Brand promise delivery from the customer-interface, employees' persepective

15. Marketing strategy in the State trading organisations in Iraq

16. Competitive marketing strategy, a study of Japanese firms' competitive performance in the British market

17. The strategic management of technology as a source of competitive advantage in small high tech firms

18. An examination of value co-creation at the micro level in a healthcare setting, a dyadic approach

19. An investigation into the market entry mode decisions of international retailers in the developing Nigerian market, an institutional and transaction cost perspective

20. A new model of living the brand, the emergence and impact of brand value aligned behaviour in social banks

21. Exploring how brands are built in small-to-medium-sized enterprises (SMEs)

22. Explicating natural-resource-based view capabilities, a dynamic framework for innovative sustainable supply chain management in UK agri-food

23. Understanding tourists' holiday destination choices through the construct of perceived value

24. Marketing of tourism, an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland

25. Trading Off, a grounded theory of pharmaceutical decision-making

26. Value co-creation, exploring the effects of collaborating with a pro-active generation of customers

27. The role of legal and managerial competences in the delivery of professional legal services

28. Determinants of technological innovation, an exploratory study of the Asia-Pacific rim electronics manufacturing industry

29. The adoption of the marketing concept in the Iraqi food industry

30. Customers' behavioural contribution to the service encounter

31. The social construction of advertising, a discourse analytic approach to crreative advertising development as a feature of marketing communications management

32. Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region, a survey among teachers in Qatar

33. Joint ventures in the Peoples's Republic of China

34. Marketing in a social context, an interpretive approach to behaviour change after a stimulus of illness

35. How firms learn about new product development in their business networks

36. Personal legitimising, a substantive grounded theory in the context of small consultancy firms

37. Open innovation adoption from strategy to practice, implications from organizational ambidexterity and dynamic capabilities

38. Multiple channel integration process, contribution to firm-customer relationships : case study of a UK retail bank

39. Firm-specific determinants of success for small high technology international start-ups, a performance study of UK and US firms

40. Corporate brand reputation management, an intraorganisational study on the role of service employees and on-brand corporate cultures

41. Strategic alliances motivations, management and international competitiveness, the British experience, 1980-1989

42. Consuming Lourdes, an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France

43. International technology transfer, the case of licensing in Nigeria

44. Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country

45. Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision

46. International expansion of small high technology based firms, the role of external linkages in international growth and development

47. The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm, case study : the internationalization of UK Indian enterprises

48. Small firm strategic alliances, the UK hotel industry

49. An exploration of the processes and implications of strategic alliances and supplier partnerships, A theoretical synthesis

50. Antecedents, policies and practices of promotional standardisation strategy, a comparison of British MNC's and advertising agencies in three countries across the European Union

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