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Department of Marketing.
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The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study
Creator:
McFadyen, Lynn.
Date:
2001
Department, School or Faculty:
Department of Marketing.
The contribution of market orientation to business success in the Libyan transitional economy : a mixed-methods approach
Creator:
Elkrghli, Sabri G. M.
Date:
2010
Department, School or Faculty:
Department of Marketing.
Innovation in a high technology B2B context : exploring networks, processes and management
Creator:
Möhring, Monika Maria
Date:
2013
Department, School or Faculty:
Department of Marketing.
Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom
Creator:
Siampos, Anastasios.
Date:
2019
Department, School or Faculty:
Department of Marketing.
The management of customer feedback in the development of service orientation in the public sector
Creator:
Caemmerer, Barbara.
Date:
2006
Department, School or Faculty:
Department of Marketing.
Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
Creator:
Dammann, Sven
Date:
2013
Department, School or Faculty:
Department of Marketing.
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
Creator:
Grougiou, Vassiliki Elias.
Date:
2008
Department, School or Faculty:
Department of Marketing.
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
Creator:
Becker, Sven H.
Date:
1995
Department, School or Faculty:
Department of Marketing.
Exploring leaders' strategies for managing negative emotions of sales people
Creator:
Alame, Fouad M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Canadian SMEs, export barriers and the internet
Creator:
Maltby, Neil
Date:
2011
Department, School or Faculty:
Department of Marketing.
Alliances and acquisitions : the selection process in the civil airline industry
Creator:
Signorini, Alessandro.
Date:
2012
Department, School or Faculty:
Department of Marketing.
Unpacking visitor engagement : examining drivers of engagement in museums
Creator:
Taheri, Babak.
Date:
2011
Department, School or Faculty:
Department of Marketing.
Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
Creator:
Grumball, Sarah Cara
Date:
2012
Department, School or Faculty:
Department of Marketing.
A study of consumers' identity construction within food culture
Creator:
Tonner, Andrea.
Date:
2012
Department, School or Faculty:
Department of Marketing.
The international marketing of educational services : implications for long-term policy planning
Creator:
Roche, Damien
Date:
1992
Department, School or Faculty:
Department of Marketing.
The analysis of consumers' decision-making style dimensions across different product classes
Creator:
Saleh, Rosli Bin
Date:
1998
Department, School or Faculty:
Department of Marketing.
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Creator:
Barhorst, Jennifer Brannon.
Date:
2017
Department, School or Faculty:
Department of Marketing.
The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
Creator:
Chi, Shan Ju (Christine).
Date:
2012
Department, School or Faculty:
Department of Marketing.
Response to foreign investment regulations in Nigeria : the bargaining power model
Creator:
Ndackson, Danjuma
Date:
1987
Department, School or Faculty:
Department of Marketing.
Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
Creator:
Cydzik, Anna.
Date:
2016
Department, School or Faculty:
Department of Marketing.
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