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Department of Marketing.
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International Business Management MK415 exam papers
Department, School or Faculty:
Department of Marketing.
"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
Creator:
Stephan, Julius Michael
Date:
2020
Department, School or Faculty:
Department of Marketing.
The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
Creator:
Hussein, Hussein Mousa Ragheb.
Date:
1982
Department, School or Faculty:
Department of Marketing.
Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
Creator:
Abdel-Aziz Mostafa, Rasha Hussein
Date:
2003
Department, School or Faculty:
Department of Marketing.
Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
Creator:
Plakoyiannaki, Maria - Emmanuella
Date:
2002
Department, School or Faculty:
Department of Marketing.
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Creator:
Stankovic, Tajana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
Creator:
Onyia, Okey Peter.
Date:
2009
Department, School or Faculty:
Department of Marketing.
Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
Creator:
Abou-Kahf, Abdelsalam M.
Date:
1985
Department, School or Faculty:
Department of Marketing.
Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
Creator:
Cydzik, Anna.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Footsteps into the forgotten : consuming obsolescence
Creator:
Anderson, Stephanie Louise
Date:
2016
Department, School or Faculty:
Department of Marketing.
Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom
Creator:
Siampos, Anastasios.
Date:
2019
Department, School or Faculty:
Department of Marketing.
Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
Creator:
Morieux, Yves V. H
Date:
1986
Department, School or Faculty:
Department of Marketing.
Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
Creator:
Logan, Ashleigh T. J. M.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Marketing of management education : a case study related to the Strathclyde Business School
Creator:
Palihawadana, D.
Date:
1992
Department, School or Faculty:
Department of Marketing.
Online fashion shopping experiences : web atmospherics and consumer's emotions
Creator:
Kawaf, Fatema.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Relationship governance: structure and performance in industrial markets
Creator:
O'Toole, Thomas
Date:
1997
Department, School or Faculty:
Department of Marketing.
Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
Creator:
Pyper, Keith.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Search behaviour : an analysis of information collection and usage during the decision process
Creator:
Fletcher, Keith, 1948-
Date:
1986
Department, School or Faculty:
Department of Marketing.
International strategy in professional business service industries : the case of the international marketing communications sector in UK
Creator:
Boojihawon, Dev K.
Date:
2003
Department, School or Faculty:
Department of Marketing.
Innovation in a high technology B2B context : exploring networks, processes and management
Creator:
Möhring, Monika Maria
Date:
2013
Department, School or Faculty:
Department of Marketing.
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