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Consuming Kate, unpacking the feminine ideologies surrounding the celebrity princess brand
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Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations, the case of business information systems
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The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
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Effective exporting, an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
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Understanding Muslim consumers' acceptance of self-service technologies
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Competitive marketing strategy, a study of competitive performance in the British car market
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The nature of corporate identity, an explanatory study undertaken within BBC Scotland
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Message variation and source credibility in advertising
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Strategy development in Globalising markets, the case of Norwegian small and medium sized firms
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Drawing the line, understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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Marketing hotel operations, an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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A study of switching behaviours in the B2B service sector
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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The influences of geographical co-location and social networking in inter-firm cooperation in marketing, A cross country analysis
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Brand promise delivery from the customer-interface, employees' persepective
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Marketing strategy in the State trading organisations in Iraq
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Competitive marketing strategy, a study of Japanese firms' competitive performance in the British market
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The strategic management of technology as a source of competitive advantage in small high tech firms
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An examination of value co-creation at the micro level in a healthcare setting, a dyadic approach
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market, an institutional and transaction cost perspective
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A new model of living the brand, the emergence and impact of brand value aligned behaviour in social banks
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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Explicating natural-resource-based view capabilities, a dynamic framework for innovative sustainable supply chain management in UK agri-food
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Understanding tourists' holiday destination choices through the construct of perceived value
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Marketing of tourism, an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
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Trading Off, a grounded theory of pharmaceutical decision-making
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Value co-creation, exploring the effects of collaborating with a pro-active generation of customers
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The role of legal and managerial competences in the delivery of professional legal services
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Determinants of technological innovation, an exploratory study of the Asia-Pacific rim electronics manufacturing industry
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The adoption of the marketing concept in the Iraqi food industry
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Customers' behavioural contribution to the service encounter
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The social construction of advertising, a discourse analytic approach to crreative advertising development as a feature of marketing communications management
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Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region, a survey among teachers in Qatar
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Joint ventures in the Peoples's Republic of China
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Social marketing and the mental health exchange, the case of young men
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Marketing in a social context, an interpretive approach to behaviour change after a stimulus of illness
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How firms learn about new product development in their business networks
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Personal legitimising, a substantive grounded theory in the context of small consultancy firms
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Open innovation adoption from strategy to practice, implications from organizational ambidexterity and dynamic capabilities
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Multiple channel integration process, contribution to firm-customer relationships : case study of a UK retail bank
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Firm-specific determinants of success for small high technology international start-ups, a performance study of UK and US firms
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Corporate brand reputation management, an intraorganisational study on the role of service employees and on-brand corporate cultures
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Strategic alliances motivations, management and international competitiveness, the British experience, 1980-1989
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Consuming Lourdes, an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
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International technology transfer, the case of licensing in Nigeria
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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International expansion of small high technology based firms, the role of external linkages in international growth and development
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The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm, case study : the internationalization of UK Indian enterprises
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Small firm strategic alliances, the UK hotel industry
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