Thesis

Exploring limits to performativity : (re)constituting everyday performances through planned change

Creator
Rights statement
Awarding institution
  • University of Strathclyde
Date of award
  • 2018
Thesis identifier
  • T15068
Person Identifier (Local)
  • 201456439
Qualification Level
Qualification Name
Department, School or Faculty
Abstract
  • This thesis addresses a critical conundrum in the strategy-as-practice debate: to what extent and under what conditions can a model be performative during the co-performation of routines and strategy? The concept of performativity argues that models do not merely describe settings but transform and shape the reality within these settings. As evidenced by the failure of most change initiatives, not all models successfully transform settings. Drawing on an ethnographic study of interactional patterns of action in the context of a complex technology-mediated, boundary spanning professional service routine; this work explores the limits to progression and diffusion of a planned change model’s performativity during the co-performation of routines and strategy to achieve the purposeful routinisation and coordination of organizational activities. Through identifying the felicity and infelicity conditions for the performativity of a planned change model and analyzing their dynamic interplay, I develop a model for the co-performation of routines and strategy; and propose a framework for the model’s empirical limits to performativity. I argue that these limits demarcate the space for ‘performativity struggles’ and provide a framework for the analysis of ‘performativity failures’ for new strategy. I add to the literature on strategy-as-practice through theorising on the empirical limits to performativity – a key dynamic within strategy praxis that is as yet under studied within the strategy-as-practice approach.
Advisor / supervisor
  • D'Adderio, Luciana, 1967-
  • Matthews, Russell.
Resource Type
DOI

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