Thesis

Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens

Creator
Rights statement
Awarding institution
  • University of Strathclyde
Date of award
  • 2023
Thesis identifier
  • T16761
Person Identifier (Local)
  • 202290299
Qualification Level
Qualification Name
Department, School or Faculty
Abstract
  • Fashion, media, and celebrity culture wield significant influence on societal views of gender, beauty standards, and self-presentation. Magazines, particularly the acclaimed Vogue, serve not just as mirrors to society but also as influencers of fashion, beauty, and femininity discourses. By spotlighting influential figures and icons, Vogue both encapsulates the cultural zeitgeist and reinforces gendered norms and pressures. This research delves into Vogue's impact on representations of gender and self presentation. focusing on its iconic front covers. The study investigates how Vogue has historically influenced women's representation and, by extension, consumer behaviour and self-image. The study is anchored by theories of feminine discourse, intersectionality, neoliberal feminism, and femininity. It adopts a critical visual analysis, utilizing techniques like visual ethnography and semiotics to decode the narratives on Vogue's covers. In utilizing interpretative critical visual analysis, this research seeks a deeper understanding of the nexus between gender, celebrity, and fashion, highlighting media's pivotal role in crafting societal norms.
Advisor / supervisor
  • Hewer, Paul
  • Tonner, Andrea
Resource Type
DOI
Embargo Note
  • The digital version of this thesis is restricted to Strathclyde users only.

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