Thesis

Selling places for economic development : a study of the place marketing and image building activities of local authorities

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Awarding institution
  • University of Strathclyde
Date of award
  • 1990
Thesis identifier
  • T6701
Qualification Level
Qualification Name
Department, School or Faculty
Abstract
  • This thesis examines the concept of place-marketing - the marketing of localities with the ultimate intention of attracting economic growth. Place marketing has become an increasingly common activity in the UK recently, a result of changes in both the economic structure of the UK and its political environment. It can be sub-divided into two distinct fields : promotions targeted directly at the industrial investor, and promotions intended to boost the image of the locality and thus indirectly fuel economic growth. The thesis then focusses on the current use of place marketing by local authorities in the UK. highlighting some of its deficiencies. Finally, the main problems and issues faced by place marketing are examined, and attempts made to provide policy solutions to these problems where possible.
Advisor / supervisor
  • Boyle, Robin
Resource Type
Note
  • Pages 5, 47, 59, 85 and 125 are intentionally blank.
DOI

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