Thesis

Assembling digital brand personality across digital touchpoints and platforms : a qualitative exploration

Creator

Ghorbani, Mijka

Rights statement

Strathclyde Thesis Copyright

Awarding institution

University of Strathclyde

Date of award

2025

Thesis identifier

T17451

Person Identifier (Local)

202083289

Qualification Level

Doctoral (Postgraduate)

Qualification Name

Doctor of Philosophy (PhD)

Department, School or Faculty

Advisor / supervisor

Tsougkou, Eleni (Lenia)
Tonner, Andrea

Resource Type

Doctoral thesis

DOI

10.48730/kmn9-th85

Embargo Note

THIS THESIS IS CURRENTLY HELD UNDER MORATORIUM AND WON'T BE AVAILABLE FOR CONSULTATION OR LOAN UNTIL 29TH AUGUST 2027.
THIS THESIS ALSO CONTAINS 3RD PARTY COPYRIGHT ISSUES. IF YOU ARE THE AUTHOR OF THIS THESIS PLEASE CONTACT THE LIBRARY TO RESOLVE THIS.

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