Thesis

E-commerce and the retail sector : implications for 7-11, Taiwan

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Awarding institution
  • University of Strathclyde
Date of award
  • 2000
Thesis identifier
  • T11424
Qualification Level
Qualification Name
Department, School or Faculty
Abstract
  • This report analyses models of e-commerce in terms primarily of B2C, but also B2B, B4B, C2C and C2B. The various models of e-business, such as pure e-tailing, click and mortar, pure play and exchange, are described. The business, technical, financial, and legal aspects of e-commerce are discussed in the report. A general overview of the industry details usage of the Internet and e-commerce on a global issue and specifically in Taiwan. Also, the current situation of the convenience store industry in Taiwan is described. PEST analysis and Five-Force Analysis are used to discuss the situation of convenience stores. Moreover, an overview of 7-11, organisational structure, delivery, and POS systems are described. The current stages of e-commerce implementation within 7-11 are presented. Also, the concerns held regarding the opportunities and threats of e-commerce for 7-11 are identified. The short term and long term plans of 7-11 are detailed and further recommendations are presented. Gladwell’s idea of a “tipping point” with regard to market growth is used to discuss 7-11’s need to move faster to the solution of trading on-line. Amazon.com is used as an example to argue that 7-11 can save more costs by moving the business on-line. The case study of 7-11 can be used as a reference for traditional retailers planning to move their business on-line.
Advisor / supervisor
  • Gibb, Forbes
Resource Type
DOI

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