Sensemaking and time : the role of functions of subjective time in prospective sensemaking

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Prospective sensemaking can invoke multiple temporalities (past, present, and future), and thus the concept of time and temporality becomes pivotal in its realm. Extant studies have galvanized around the retrospective sensemaking and objective time, while the prospective sensemaking and functions of subjective time have remained undertheorized with a distinct lack of empirical evidence. This thesis examines the influence of the three functions of subjective time (Attending, Preparing and Comprehending), on the way managers at the top-level management make sense of uncertainty and strategize amidst them. A deeper understanding between the sensemaking and three functions of subjective time has been made using 39 semi-structured interviews, which were conducted with the top-level managers in different organizations. This thesis contributes to the theory on sensemaking, by establishing that the three functions of subjective time and the interactions between them, work across past, present, and future temporal zones, in making the prospective sense of uncertainties, where strategies are also enacted.

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