Thesis

Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays

Creator
Rights statement
Awarding institution
  • University of Strathclyde
Date of award
  • 2024
Thesis identifier
  • T16969
Person Identifier (Local)
  • 201962171
Qualification Level
Qualification Name
Department, School or Faculty
Advisor / supervisor
  • Tsougkou,Eleni
Resource Type
DOI
Embargo Note
  • THIS THESIS IS UNDER MORATORIUM. IT WILL NOT BE AVAILABLE FOR LOAN OR CONSULTATION UNTIL 7TH JUNE 2026.

关系

项目