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Department of Marketing
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Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
创造者:
Dammann, Sven
日期:
2013
Department, School or Faculty:
Department of Marketing
The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
创造者:
Grougiou, Vassiliki Elias
日期:
2008
Department, School or Faculty:
Department of Marketing
The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets
创造者:
Becker, Sven H.
日期:
1995
Department, School or Faculty:
Department of Marketing
Investigating the impact of strategic brand management on export performance in the B2B context
创造者:
Pyper, Keith
日期:
2018
Department, School or Faculty:
Department of Marketing
Exploring leaders' strategies for managing negative emotions of sales people
创造者:
Alame, Fouad M.
日期:
2016
Department, School or Faculty:
Department of Marketing
Canadian SMEs, export barriers and the internet
创造者:
Maltby, Neil
日期:
2011
Department, School or Faculty:
Department of Marketing
Alliances and acquisitions : the selection process in the civil airline industry
创造者:
Signorini, Alessandro
日期:
2012
Department, School or Faculty:
Department of Marketing
Unpacking visitor engagement : examining drivers of engagement in museums
创造者:
Taheri, Babak
日期:
2011
Department, School or Faculty:
Department of Marketing
Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
创造者:
Grumball, Sarah Cara
日期:
2012
Department, School or Faculty:
Department of Marketing
A study of consumers' identity construction within food culture
创造者:
Tonner, Andrea
日期:
2012
Department, School or Faculty:
Department of Marketing
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Thesis
156
Exam Paper
6
资源类型
Doctoral thesis
143
Master thesis
13
Learning object
6
创造者
Anderson, Stephanie Louise
2
Pyper, Keith
2
Abdel-Aziz Mostafa, Rasha Hussein
1
Abdel-Mohsen, Tawfik Mohamed
1
Abdelmoety, Ziad
1
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贡献者
Gounaris, Spiros
8
Alexander, Matthew
7
Hamilton, Kathy
7
Wilson, Juliette
7
Wilson, Alan
6
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出资者
Arts and Humanities Research Council
1
Glasgow Life
1
Ministry of Higher Education, Egypt
1
University of Strathclyde
1
部门,学校或学院
Department of Marketing
[remove]
162
Strathclyde Business School
7
Hunter Centre for Entrepreneurship
1
International Business Unit
1
Scottish Hotel School
1
日期
2016
13
2012
9
1986
8
2013
8
2022
8
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日期s
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