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Filtering by: Contributor Wilson, Alan

1. Examining consumers' continued use of retailers' branded mobile applications

Creator:: Al-Nabhani, Khalid
Date:: 2019
Department, School or Faculty:: Department of Marketing

2. The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

Creator:: Stankovic, Tajana
Date:: 2018
Department, School or Faculty:: Department of Marketing

3. Investigating the impact of strategic brand management on export performance in the B2B context

Creator:: Pyper, Keith
Date:: 2018
Department, School or Faculty:: Department of Marketing

4. Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world

Creator:: Barhorst, Jennifer Brannon
Date:: 2017
Department, School or Faculty:: Department of Marketing

5. Customers' behavioural contribution to the service encounter

Creator:: Katsaridou, Iliana
Date:: 2018
Department, School or Faculty:: Department of Marketing

6. An investigation of antecedents to social media engagement behaviours

Creator:: Goddard, Tara A.
Date:: 2020
Department, School or Faculty:: Department of Marketing