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Filtering by: Contributor Gounaris, Spiros Qualification name sim phd

The impact of business model on innovation performance

Creator:

Chou, Chia-Hao

Date:

2023 and 2024

Department, School or Faculty:

Department of Marketing
Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

Creator:

Alyahya, Mansour

Date:

2019

Department, School or Faculty:

Department of Marketing
Customer experience in the business-to-business context, drivers, measures and consequences

Creator:

Almoraish, Ahmed Abdulwadod Saeed

Date:

2021

Department, School or Faculty:

Department of Marketing and Strathclyde Business School
Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom

Creator:

Siampos, Anastasios

Date:

2019

Department, School or Faculty:

Department of Marketing
Investigating the impact of strategic brand management on export performance in the B2B context

Creator:

Pyper, Keith

Date:

2018

Department, School or Faculty:

Department of Marketing
The use of social media by exporting B2B SMEs : implications for performance

Creator:

Abdelmoety, Ziad

Date:

2016

Funder:

Ministry of Higher Education, Egypt

Department, School or Faculty:

Department of Marketing
Understanding tourists' holiday destination choices through the construct of perceived value

Creator:

Jailobaev, Temirlan

Date:

2019

Department, School or Faculty:

Strathclyde Business School and Department of Marketing