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International Business Management MK415 exam papers
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"Narratives of redemption" : consumers' identity re-construction after having overcome a spell of poverty
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The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
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Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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Customer relationship management (CRM) : the effect of organisational culture - a longitudinal case study
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The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
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Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
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Footsteps into the forgotten : consuming obsolescence
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Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom
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Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
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Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
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Marketing of management education : a case study related to the Strathclyde Business School
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Online fashion shopping experiences : web atmospherics and consumer's emotions
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Relationship governance: structure and performance in industrial markets
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Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
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Search behaviour : an analysis of information collection and usage during the decision process
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International strategy in professional business service industries : the case of the international marketing communications sector in UK
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Innovation in a high technology B2B context : exploring networks, processes and management
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High growth firms in Scotland : customer perceived value creation and rapid firm growth
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Culture and consumer behaviour : the influence of culture on family planning behaviour in Malaysia
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Analysing the critical influences on export entrepreneurship in a developing country environment : a focus on Nigerian manufacturing firms
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The process and influence of tobacco marketing communications on young people : a qualitative and quantitative study
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Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
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Consumer policy in the less developed countries : a Saudi Arabian context
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Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
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Ambivalences of consuming social technology : understanding how the practice of friendship and construction of the public self have been affected by social technology
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Mind stretching : a grounded theory for enhancing organisational creativity
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Factors associated with successful exporters : empirical evidence from Malaysia
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The contribution of market orientation to business success in the Libyan transitional economy : a mixed-methods approach
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A human interaction approach to networking capabilities and international opportunity enactment : an exploration of German high-technology manufacturing SMEs
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Alliances and acquisitions : the selection process in the civil airline industry
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Unpacking visitor engagement : examining drivers of engagement in museums
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Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-food
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The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
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Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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The international marketing of educational services : implications for long-term policy planning
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The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
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Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
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International expansion of small high technology based firms : the role of external linkages in international growth and development
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The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
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Consuming Lourdes : an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
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Brand promise delivery from the customer-interface : employees' persepective
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"Consuming Kate" : unpacking royal celebrity
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Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
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Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
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Trading Off : a grounded theory of pharmaceutical decision-making
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The nature of corporate identity : an explanatory study undertaken within BBC Scotland
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An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
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Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
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Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
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The grey market and the service encounter : an investigation of satisfiers, dissatisfiers and complaining behaviour
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Online branding and communications : the theories and principles of semiotics - the case of the Highland Park web site
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Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
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Competitive marketing strategy : a study of competitive performance in the British car market
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International technology transfer : the case of licensing in Nigeria
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Small firm strategic alliances : the UK hotel industry
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The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
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The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
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Religious consumption : an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
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An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
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Response to foreign investment regulations in Nigeria : the bargaining power model
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Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
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Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
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Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
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Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
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Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
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Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
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The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
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Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
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Personal legitimising : a substantive grounded theory in the context of small consultancy firms
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Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
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Social marketing and the mental health exchange : the case of young men
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Negatively-valenced influencing behaviour: forms, triggers and impacts
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Rethinking brand management : a cultural perspective on brand iconicity and identity politics
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The use of social media by exporting B2B SMEs : implications for performance
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Key marketing factors in SMEs' international market entry mode choice
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"Talkin' 'Bout Regeneration" : exploring place consumption, consumer and spatial vulnerability in a neighbourhood community
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An investigation of antecedents to social media engagement behaviours
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Sports Marketing MK419 exam papers
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Brand Management MK412 exam papers
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Brand Management MK500 exam papers
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Advances in Consumer Behaviour MK410 exam papers
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Managing Customer Relationships MK416 exam papers
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Social Marketing MK418 exam papers
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Small Business Marketing MK425 exam papers
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Tourism Marketing MK424 exam papers
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Advances in Marketing Communications MK421 exam papers
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Canadian SMEs, export barriers and the internet
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Introduction to Marketing MK111 exam papers
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Business Relationship Marketing MK428 exam papers
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The generative routine dynamics of internship/work placements : an exploration of process dynamics facilitating knowledge creating
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Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
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The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
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Examining consumers' continued use of retailers' branded mobile applications
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