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Gounaris, Spiros
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2018
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Investigating the impact of strategic brand management on export performance in the B2B context
Creator:
Pyper, Keith
Date:
2018
Department, School or Faculty:
Department of Marketing
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Doctoral thesis
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Creator
Pyper, Keith
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Doherty, Anne Marie
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Gounaris, Spiros
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Wilson, Alan
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Department, School or Faculty
Department of Marketing
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Date
2018
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