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Filtering by: Contributor Gounaris, Spiros Resource type http://purl.org/coar/resource_type/c_db06

1. The impact of business model on innovation performance

Creator:: Chou, Chia-Hao
Date:: 2023 and 2024
Department, School or Faculty:: Department of Marketing

2. Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market

Creator:: Alyahya, Mansour
Date:: 2019
Department, School or Faculty:: Department of Marketing

3. Customer experience in the business-to-business context, drivers, measures and consequences

Creator:: Almoraish, Ahmed Abdulwadod Saeed
Date:: 2021
Department, School or Faculty:: Department of Marketing and Strathclyde Business School

4. Entrepreneurial orientation and marketing capabilities : a study on the performance of small and medium enterprises in the United Kingdom

Creator:: Siampos, Anastasios
Date:: 2019
Department, School or Faculty:: Department of Marketing

5. Investigating the impact of strategic brand management on export performance in the B2B context

Creator:: Pyper, Keith
Date:: 2018
Department, School or Faculty:: Department of Marketing

6. The use of social media by exporting B2B SMEs : implications for performance

Creator:: Abdelmoety, Ziad
Date:: 2016
Funder:: Ministry of Higher Education, Egypt
Department, School or Faculty:: Department of Marketing

7. Understanding tourists' holiday destination choices through the construct of perceived value

Creator:: Jailobaev, Temirlan
Date:: 2019
Department, School or Faculty:: Strathclyde Business School and Department of Marketing