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Joint ventures in the Peoples's Republic of China
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Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region : a survey among teachers in Qatar
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The social construction of advertising : a discourse analytic approach to crreative advertising development as a feature of marketing communications management
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Customers' behavioural contribution to the service encounter
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The adoption of the marketing concept in the Iraqi food industry
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Value (co-)creation in third-party logistics outsourcing relationships
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Determinants of technological innovation : an exploratory study of the Asia-Pacific rim electronics manufacturing industry
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The managerial and organisational approaches for marketing imported fruit and vegetables within the UK
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The role of legal and managerial competences in the delivery of professional legal services
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Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
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