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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
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An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
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The strategic management of technology as a source of competitive advantage in small high tech firms
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Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
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Marketing strategy in the State trading organisations in Iraq
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Brand promise delivery from the customer-interface : employees' persepective
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The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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A study of switching behaviours in the B2B service sector
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Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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