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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
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The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
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The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
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Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
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An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
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Small firm strategic alliances : the UK hotel industry
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The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
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International expansion of small high technology based firms : the role of external linkages in international growth and development
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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