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Filtering by: Contributor Wilson, Alan Date 2018 Department, School or Faculty Department of Marketing

1. The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

Creator:: Stankovic, Tajana
Date:: 2018
Department, School or Faculty:: Department of Marketing

2. Investigating the impact of strategic brand management on export performance in the B2B context

Creator:: Pyper, Keith
Date:: 2018
Department, School or Faculty:: Department of Marketing

3. Customers' behavioural contribution to the service encounter

Creator:: Katsaridou, Iliana
Date:: 2018
Department, School or Faculty:: Department of Marketing