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Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
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Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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The interplay between social capital and the development of small professional firms
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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