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Department of Marketing.
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Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
Creator:
Sherif, Hassan S. A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
Creator:
Morrison, Roberta.
Date:
2013
Department, School or Faculty:
Department of Marketing.
Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
Creator:
Solberg, Carl Arthur
Date:
1994
Department, School or Faculty:
Department of Marketing.
Message variation and source credibility in advertising
Creator:
Mualla, Naji D. Saleh
Date:
1986
Department, School or Faculty:
Department of Marketing.
The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Creator:
Balmer, John M. T
Date:
1996
Department, School or Faculty:
Department of Marketing.
Footsteps into the forgotten : consuming obsolescence
Creator:
Anderson, Stephanie Louise
Date:
2016
Department, School or Faculty:
Department of Marketing.
Rethinking brand management : a cultural perspective on brand iconicity and identity politics
Creator:
Das, Sudipta
Date:
2016
Department, School or Faculty:
Department of Marketing.
Online fashion shopping experiences : web atmospherics and consumer's emotions
Creator:
Kawaf, Fatema.
Date:
2016
Department, School or Faculty:
Department of Marketing.
Competitive marketing strategy : a study of competitive performance in the British car market
Creator:
El Morsy, Gamal El-Din Mohamad.
Date:
1986
Department, School or Faculty:
Department of Marketing.
Understanding Muslim consumers' acceptance of self-service technologies
Creator:
Al Oraini, Badrea Saleh.
Date:
2014
Department, School or Faculty:
Department of Marketing.
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Hamilton, Kathy
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Ministry of Higher Education, Egypt
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Department, School or Faculty
Department of Marketing.
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Strathclyde Business School.
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