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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
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The impact of business model on innovation performance
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An investigation of the interventional role of perceived norms on greener choice
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Vogues changing faces : a critical visual analysis of the celebrity-fashion alliance through an intersectional and neoliberal feminist discourse lens
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Automated technologies: how do they enable value co-creation, value co-destruction & customer brand engagement?
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Transformative service experiences in a mundane service setting
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Creating a circular revolution : the Glasgow textile sector
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Sensing the future : exploring the factors influencing adoption of IoT at an organisational level in a sustainable Commercial Real Estate (CRE) context
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Comparative study of international marketing strategy of Japanese and Taiwanese CNC machine tool industry in the ASEAN region
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Brand Building in a Fmcg Environment
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