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A study of switching behaviours in the B2B service sector
1 of 10
Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
2 of 10
Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
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Message variation and source credibility in advertising
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The nature of corporate identity : an explanatory study undertaken within BBC Scotland
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Footsteps into the forgotten : consuming obsolescence
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Rethinking brand management : a cultural perspective on brand iconicity and identity politics
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Online fashion shopping experiences : web atmospherics and consumer's emotions
9 of 10
Competitive marketing strategy : a study of competitive performance in the British car market
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