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Department of Marketing
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An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
Creator:
Oburai, Prathap
Date:
2001
Department, School or Faculty:
Department of Marketing
Religious consumption : an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
Creator:
Higggins, Leighanne
Date:
2010
Department, School or Faculty:
Department of Marketing
Small firm strategic alliances : the UK hotel industry
Creator:
Morrison, Alison J.
Date:
1995
Department, School or Faculty:
Scottish Hotel School and Department of Marketing
The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
Creator:
Hayer, Jaswinder Singh
Date:
2001
Department, School or Faculty:
Department of Marketing
International expansion of small high technology based firms : the role of external linkages in international growth and development
Creator:
Jones, Marian Vanessa
Date:
1998
Department, School or Faculty:
Department of Marketing
Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
Creator:
Ney, Jillian
Date:
2013
Department, School or Faculty:
Department of Marketing
Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
Creator:
Gahein, Mohammed Mohammed
Date:
1986
Department, School or Faculty:
Department of Marketing
International technology transfer : the case of licensing in Nigeria
Creator:
Monye, Sylvester O.
Date:
1989
Department, School or Faculty:
Department of Marketing
Consuming Lourdes : an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
Creator:
Higgins, Leighanne
Date:
2014
Department, School or Faculty:
Department of Marketing
Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
Creator:
El-Hajjar, Sawsan Yehia
Date:
1991
Department, School or Faculty:
Department of Marketing
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Department of Marketing
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