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Department of Marketing.
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
Creator:
Giannakis, Damian.
Date:
2012
Department, School or Faculty:
Department of Marketing.
The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
Creator:
Bell, James David.
Date:
1994
Department, School or Faculty:
Department of Marketing.
The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
Creator:
Lee, Angie Lay Kiok
Date:
1993
Department, School or Faculty:
Department of Marketing.
Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
Creator:
Stewart, Malcolm Hynd
Date:
2012
Department, School or Faculty:
Department of Marketing.
An exploration of the processes and implications of strategic alliances and supplier partnerships : A theoretical synthesis
Creator:
Oburai, Prathap.
Date:
2001
Department, School or Faculty:
Department of Marketing.
Religious consumption : an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers
Creator:
Higggins, Leighanne.
Date:
2010
Department, School or Faculty:
Department of Marketing.
Small firm strategic alliances : the UK hotel industry
Creator:
Morrison, Alison J.
Date:
1995
Department, School or Faculty:
Scottish Hotel School. and Department of Marketing.
The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm : case study : the internationalization of UK Indian enterprises
Creator:
Hayer, Jaswinder Singh
Date:
2001
Department, School or Faculty:
Department of Marketing.
International expansion of small high technology based firms : the role of external linkages in international growth and development
Creator:
Jones, Marian Vanessa
Date:
1998
Department, School or Faculty:
Department of Marketing.
Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
Creator:
Ney, Jillian
Date:
2013
Department, School or Faculty:
Department of Marketing.
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Creator
Anderson, Stephanie Louise
2
Abdel-Aziz Mostafa, Rasha Hussein
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Abdel-Mohsen, Tawfik Mohamed
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Abdelmoety, Ziad.
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Abou-Kahf, Abdelsalam M.
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Hamilton, Kathy
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Wilson, Alan
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Gounaris, Spiros
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Hewer, Paul
3
Wagner, Beverly
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Ministry of Higher Education, Egypt
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Department, School or Faculty
Department of Marketing.
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145
Strathclyde Business School.
3
International Business Unit.
1
Scottish Hotel School.
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2016
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1986
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2013
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