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Alliances and acquisitions : the selection process in the civil airline industry
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A study of consumers' identity construction within food culture
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The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
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Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
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Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
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