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A study of target receivers' perception of the process of endorsement in advertising
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International strategy in professional business service industries : the case of the international marketing communications sector in UK
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The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
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The impact of Middle East oil on world oil prices 1973-83
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Purchasing development
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Marketing of management education : a case study related to the Strathclyde Business School
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Keeping clients in line : a grounded theory explaining how veterinary surgeons control their clients
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The internationalisation of the British construction consulting sector and technology transfer in developing countries
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Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry
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Consumer policy in the less developed countries : a Saudi Arabian context
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