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Examining consumers' continued use of retailers' branded mobile applications
1 of 10
Customer experience in the business-to-business context, drivers, measures and consequences
2 of 10
Creativity and the corporate brand within small to medium sized creative organisations
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Marketing and export success
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The effect of internal market orientation, internal dynamics and knowledge management strategies on NSD project performance
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Customer adoption of internet banking : a cross-national study in Scotland and Nigeria of a proposed model of universal determinants
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Competition strategies in international markets : The role of entrepreneurial orientation and the internet on the export performance of UK based small and medium sized enterprises
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The interplay between social capital and the development of small professional firms
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The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises
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Marketing Scotland's museums and galleries
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