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Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
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When engagement is for self-presentation : the role and impact of the ideal-self in social media engagement
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Examining consumers' continued use of retailers' branded mobile applications
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Customer experience in the business-to-business context, drivers, measures and consequences
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Services & Retail Marketing MK212 exam papers
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Marketing Communications in the Digital Age MK329 exam papers
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Strategic Marketing in an International Context MK328 exam papers
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Understanding Consumers & Markets MK209 exam papers
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The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
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Creativity and the corporate brand within small to medium sized creative organisations
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