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Filtering by: Contributor Wilson, Alan Resource type http://purl.org/coar/resource_type/c_db06

Examining consumers' continued use of retailers' branded mobile applications

Creator:

Al-Nabhani, Khalid

Date:

2019

Department, School or Faculty:

Department of Marketing.
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art

Creator:

Stankovic, Tajana.

Date:

2018

Department, School or Faculty:

Department of Marketing.
Investigating the impact of strategic brand management on export performance in the B2B context

Creator:

Pyper, Keith

Date:

2018

Department, School or Faculty:

Department of Marketing
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world

Creator:

Barhorst, Jennifer Brannon.

Date:

2017

Department, School or Faculty:

Department of Marketing.
Customers' behavioural contribution to the service encounter

Creator:

Katsaridou, Iliana.

Date:

2018

Department, School or Faculty:

Department of Marketing.
An investigation of antecedents to social media engagement behaviours

Creator:

Goddard, Tara A.

Date:

2020

Department, School or Faculty:

Department of Marketing.