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Wilson, Alan
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Examining consumers' continued use of retailers' branded mobile applications
Creator:
Al-Nabhani, Khalid
Date:
2019
Department, School or Faculty:
Department of Marketing.
The influence of social eWOM information on attitude formation for aesthetic products : the case of fine art
Creator:
Stankovic, Tajana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
Investigating the impact of strategic brand management on export performance in the B2B context
Creator:
Pyper, Keith
Date:
2018
Department, School or Faculty:
Department of Marketing
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Creator:
Barhorst, Jennifer Brannon.
Date:
2017
Department, School or Faculty:
Department of Marketing.
Customers' behavioural contribution to the service encounter
Creator:
Katsaridou, Iliana.
Date:
2018
Department, School or Faculty:
Department of Marketing.
An investigation of antecedents to social media engagement behaviours
Creator:
Goddard, Tara A.
Date:
2020
Department, School or Faculty:
Department of Marketing.
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Barhorst, Jennifer Brannon.
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Katsaridou, Iliana.
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Contributor
Wilson, Alan
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Doherty, Anne Marie
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Department, School or Faculty
Department of Marketing.
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Department of Marketing
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