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Alyahya, Mansour.
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Investigating consumer confusion from a cultural perspective : evidence from the Saudi Arabian smartphone market
Creator:
Alyahya, Mansour.
Date:
2019
Department, School or Faculty:
Department of Marketing
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Thesis
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Doctoral thesis
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Creator
Alyahya, Mansour.
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Gounaris, Spiros.
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McLean, Graeme.
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Department, School or Faculty
Department of Marketing
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Date
2019
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