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Das, Sudipta
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Rethinking brand management : a cultural perspective on brand iconicity and identity politics
Creator:
Das, Sudipta
Date:
2016
Department, School or Faculty:
Department of Marketing
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Thesis
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Doctoral thesis
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Creator
Das, Sudipta
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Contributor
Hewer, Paul
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Department, School or Faculty
Department of Marketing
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Date
2016
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