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Hartmann, Kim
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Brand influence on tourists’ booking intention across tourism sectors : evaluation of customer-based brand equity within package holidays
Creator:
Hartmann, Kim
Date:
2024
Department, School or Faculty:
Department of Marketing
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Thesis
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Doctoral thesis
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Creator
Hartmann, Kim
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Tsougkou,Eleni
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Department, School or Faculty
Department of Marketing
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Date
2024
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