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Stewart, Malcolm Hynd
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Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
Creator:
Stewart, Malcolm Hynd
Date:
2012
Department, School or Faculty:
Department of Marketing.
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Thesis
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Doctoral thesis
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Creator
Stewart, Malcolm Hynd
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Department, School or Faculty
Department of Marketing.
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Date
2012
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