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Department of Marketing
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The international marketing of educational services : implications for long-term policy planning
Creator:
Roche, Damien
Date:
1992
Department, School or Faculty:
Department of Marketing
The analysis of consumers' decision-making style dimensions across different product classes
Creator:
Saleh, Rosli Bin
Date:
1998
Department, School or Faculty:
Department of Marketing
Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
Creator:
Barhorst, Jennifer Brannon
Date:
2017
Department, School or Faculty:
Department of Marketing
The gradation of destination loyalty : a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity
Creator:
Chi, Shan Ju (Christine)
Date:
2012
Department, School or Faculty:
Department of Marketing
Response to foreign investment regulations in Nigeria : the bargaining power model
Creator:
Ndackson, Danjuma
Date:
1987
Department, School or Faculty:
Department of Marketing
Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace
Creator:
Cydzik, Anna
Date:
2016
Department, School or Faculty:
Department of Marketing
Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
Creator:
Giannakis, Damian
Date:
2012
Department, School or Faculty:
Department of Marketing
The role of government in small-firm internationalisation : a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry
Creator:
Bell, James David
Date:
1994
Department, School or Faculty:
Department of Marketing
The impact of foreign direct investment upon parent companies' competitiveness : an empirical study on Singaporean industrial multinational enterprises
Creator:
Lee, Angie Lay Kiok
Date:
1993
Department, School or Faculty:
Department of Marketing
Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNC's and advertising agencies in three countries across the European Union
Creator:
Stewart, Malcolm Hynd
Date:
2012
Department, School or Faculty:
Department of Marketing
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