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Trading Off : a grounded theory of pharmaceutical decision-making
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An investigation of antecedents to social media engagement behaviours
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Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
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Understanding tourists' holiday destination choices through the construct of perceived value
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Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-food
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
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An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
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