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Value co-creation : exploring the effects of collaborating with a pro-active generation of customers
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Trading Off : a grounded theory of pharmaceutical decision-making
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An investigation of antecedents to social media engagement behaviours
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Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
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Understanding tourists' holiday destination choices through the construct of perceived value
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Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-food
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
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An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
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The strategic management of technology as a source of competitive advantage in small high tech firms
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Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
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Marketing strategy in the State trading organisations in Iraq
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Brand promise delivery from the customer-interface : employees' persepective
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The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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A study of switching behaviours in the B2B service sector
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Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
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Message variation and source credibility in advertising
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The nature of corporate identity : an explanatory study undertaken within BBC Scotland
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Footsteps into the forgotten : consuming obsolescence
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Rethinking brand management : a cultural perspective on brand iconicity and identity politics
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Online fashion shopping experiences : web atmospherics and consumer's emotions
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Competitive marketing strategy : a study of competitive performance in the British car market
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Understanding Muslim consumers' acceptance of self-service technologies
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Effective exporting : an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME
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The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
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Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations : the case of business information systems
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Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
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Consumer policy - a network/political economy perspective : an application of the new macro-relational consumer policy framework to study the evolutionary dynamics of the policy community for the Electronic Fund Transfer System (EFTS) consumer issue in Canada
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