Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations, the case of business information systems

The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms

Effective exporting, an analysis of contemporary and enduring critical success factors which enable successful exporting performance by UK SME

Understanding Muslim consumers' acceptance of self-service technologies

Competitive marketing strategy, a study of competitive performance in the British car market

The nature of corporate identity, an explanatory study undertaken within BBC Scotland

Message variation and source credibility in advertising

Strategy development in Globalising markets, the case of Norwegian small and medium sized firms

Drawing the line, understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries

Marketing hotel operations, an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt

A study of switching behaviours in the B2B service sector

Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises

The influences of geographical co-location and social networking in inter-firm cooperation in marketing, A cross country analysis

Brand promise delivery from the customer-interface, employees' persepective

Marketing strategy in the State trading organisations in Iraq

Competitive marketing strategy, a study of Japanese firms' competitive performance in the British market

The strategic management of technology as a source of competitive advantage in small high tech firms

An examination of value co-creation at the micro level in a healthcare setting, a dyadic approach

An investigation into the market entry mode decisions of international retailers in the developing Nigerian market, an institutional and transaction cost perspective

A new model of living the brand, the emergence and impact of brand value aligned behaviour in social banks

Exploring how brands are built in small-to-medium-sized enterprises (SMEs)

Explicating natural-resource-based view capabilities, a dynamic framework for innovative sustainable supply chain management in UK agri-food

Understanding tourists' holiday destination choices through the construct of perceived value

Marketing of tourism, an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland

Trading Off, a grounded theory of pharmaceutical decision-making

Value co-creation, exploring the effects of collaborating with a pro-active generation of customers

The role of legal and managerial competences in the delivery of professional legal services

Determinants of technological innovation, an exploratory study of the Asia-Pacific rim electronics manufacturing industry

The adoption of the marketing concept in the Iraqi food industry

Customers' behavioural contribution to the service encounter

The social construction of advertising, a discourse analytic approach to crreative advertising development as a feature of marketing communications management

Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region, a survey among teachers in Qatar

Joint ventures in the Peoples's Republic of China

Social marketing and the mental health exchange, the case of young men

Marketing in a social context, an interpretive approach to behaviour change after a stimulus of illness

How firms learn about new product development in their business networks

Personal legitimising, a substantive grounded theory in the context of small consultancy firms

Open innovation adoption from strategy to practice, implications from organizational ambidexterity and dynamic capabilities

Multiple channel integration process, contribution to firm-customer relationships : case study of a UK retail bank

Firm-specific determinants of success for small high technology international start-ups, a performance study of UK and US firms

Corporate brand reputation management, an intraorganisational study on the role of service employees and on-brand corporate cultures

Strategic alliances motivations, management and international competitiveness, the British experience, 1980-1989

Consuming Lourdes, an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France

International technology transfer, the case of licensing in Nigeria

Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country

Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision

International expansion of small high technology based firms, the role of external linkages in international growth and development

The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm, case study : the internationalization of UK Indian enterprises

Small firm strategic alliances, the UK hotel industry

Religious consumption, an investigation into the ways in which the current financial crisis has affected the consumption of mass amongst Catholic consumers

An exploration of the processes and implications of strategic alliances and supplier partnerships, A theoretical synthesis

Antecedents, policies and practices of promotional standardisation strategy, a comparison of British MNC's and advertising agencies in three countries across the European Union

The impact of foreign direct investment upon parent companies' competitiveness, an empirical study on Singaporean industrial multinational enterprises

The role of government in small-firm internationalisation, a comparative study of export promotion in Finland, Ireland and Norway, with specific reference to the computer software industry

Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management

Response to foreign investment regulations in Nigeria, the bargaining power model

The gradation of destination loyalty, a discussion on destination loyalty with the integration of theories of place attachment and existential authenticity

Reputation interrupted, microblog eWOM brand image disruptions in a shareworthy world

The analysis of consumers' decision-making style dimensions across different product classes

The international marketing of educational services, implications for long-term policy planning

A study of consumers' identity construction within food culture

Online branding and communications, the theories and principles of semiotics - the case of the Highland Park web site

Unpacking visitor engagement, examining drivers of engagement in museums

Alliances and acquisitions, the selection process in the civil airline industry

Exploring leaders' strategies for managing negative emotions of sales people

The strategic value of pioneering as a strategy and pioneering advantages in the context of FMCG brands entering new geographic markets

The grey market and the service encounter, an investigation of satisfiers, dissatisfiers and complaining behaviour

Willingness to pay for customized solutions in a B2B environment, evaluating different buying groups based on a maintenance case study

The management of customer feedback in the development of service orientation in the public sector

Innovation in a high technology B2B context, exploring networks, processes and management

The contribution of market orientation to business success in the Libyan transitional economy, a mixed-methods approach

The process and influence of tobacco marketing communications on young people, a qualitative and quantitative study

Mind stretching, a grounded theory for enhancing organisational creativity

Virtual globals - marketspace and the internationalism of small technology-based firms

Factors associated with successful exporters, empirical evidence from Malaysia

A human interaction approach to networking capabilities and international opportunity enactment, an exploration of German high-technology manufacturing SMEs

Investigation into the dynamics of the B2B service of Audience Development agencies

Key elements of building and developing online communities

Analysing the critical influences on export entrepreneurship in a developing country environment, a focus on Nigerian manufacturing firms

Culture and consumer behaviour, the influence of culture on family planning behaviour in Malaysia

National and organisational cultures and the influences on cross-border post-acquisition management and performance

Framing practices, spaces and socialities of consumption in vintage

Perception and management of risk in the construction industry

Constructing a practioner-based model of selecting celebrity endorsers

Search behaviour, an analysis of information collection and usage during the decision process

International strategic alliances in the UK fresh produce industry

Examining the online customer experience during a utilitarian search for online business advisory information and services

International opportunity enactment by small and medium sized enterprises in the UK

An empirical investigation of radical innovation growth through a capabilities and dynamic capabilities lens

High growth firms in Scotland, customer perceived value creation and rapid firm growth

Ambivalences of consuming social technology, understanding how the practice of friendship and construction of the public self have been affected by social technology

Consumer policy in the less developed countries, a Saudi Arabian context

Marketing and competitiveness, a survey of current practice and performance in the UK textile machinery industry

The internationalisation of the British construction consulting sector and technology transfer in developing countries

Keeping clients in line, a grounded theory explaining how veterinary surgeons control their clients

Purchasing development

The impact of Middle East oil on world oil prices 1973-83

The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach

International strategy in professional business service industries, the case of the international marketing communications sector in UK