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A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks
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Foreign direct investment in developing countries : an analysis of the determinants, impact, policies and organisation with specific reference to the case of Egypt
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market : an institutional and transaction cost perspective
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An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
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The strategic management of technology as a source of competitive advantage in small high tech firms
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Competitive marketing strategy : a study of Japanese firms' competitive performance in the British market
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Marketing strategy in the State trading organisations in Iraq
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Brand promise delivery from the customer-interface : employees' persepective
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The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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