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Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
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How firms learn about new product development in their business networks
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Personal legitimising : a substantive grounded theory in the context of small consultancy firms
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Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
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The use of social media by exporting B2B SMEs : implications for performance
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Key marketing factors in SMEs' international market entry mode choice
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Multiple channel integration process : contribution to firm-customer relationships : case study of a UK retail bank
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Firm-specific determinants of success for small high technology international start-ups : a performance study of UK and US firms
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Corporate brand reputation management : an intraorganisational study on the role of service employees and on-brand corporate cultures
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Strategic alliances motivations, management and international competitiveness : the British experience, 1980-1989
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