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Consuming Kate, unpacking the feminine ideologies surrounding the celebrity princess brand
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Strategic analysis of organisational decision-making as the interface between corporate idiosyncracies and the adoption of technological innovations, the case of business information systems
2 of 50
The relationships between market orientation, supplier partnership, environmental factors and firm performance in Indonesian retail firms
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Understanding Muslim consumers' acceptance of self-service technologies
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Competitive marketing strategy, a study of competitive performance in the British car market
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The nature of corporate identity, an explanatory study undertaken within BBC Scotland
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Message variation and source credibility in advertising
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Strategy development in Globalising markets, the case of Norwegian small and medium sized firms
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Drawing the line, understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
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Marketing hotel operations, an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
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A study of switching behaviours in the B2B service sector
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Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
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The influences of geographical co-location and social networking in inter-firm cooperation in marketing, A cross country analysis
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Brand promise delivery from the customer-interface, employees' persepective
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Marketing strategy in the State trading organisations in Iraq
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Competitive marketing strategy, a study of Japanese firms' competitive performance in the British market
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The strategic management of technology as a source of competitive advantage in small high tech firms
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An examination of value co-creation at the micro level in a healthcare setting, a dyadic approach
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An investigation into the market entry mode decisions of international retailers in the developing Nigerian market, an institutional and transaction cost perspective
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A new model of living the brand, the emergence and impact of brand value aligned behaviour in social banks
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
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Explicating natural-resource-based view capabilities, a dynamic framework for innovative sustainable supply chain management in UK agri-food
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Understanding tourists' holiday destination choices through the construct of perceived value
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Marketing of tourism, an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland
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Trading Off, a grounded theory of pharmaceutical decision-making
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Value co-creation, exploring the effects of collaborating with a pro-active generation of customers
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The role of legal and managerial competences in the delivery of professional legal services
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Determinants of technological innovation, an exploratory study of the Asia-Pacific rim electronics manufacturing industry
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The adoption of the marketing concept in the Iraqi food industry
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Customers' behavioural contribution to the service encounter
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The social construction of advertising, a discourse analytic approach to crreative advertising development as a feature of marketing communications management
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Consumers' perceptions and selections of domestic vs. foreign airlines in the Arabian Gulf region, a survey among teachers in Qatar
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Joint ventures in the Peoples's Republic of China
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Marketing in a social context, an interpretive approach to behaviour change after a stimulus of illness
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How firms learn about new product development in their business networks
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Personal legitimising, a substantive grounded theory in the context of small consultancy firms
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Open innovation adoption from strategy to practice, implications from organizational ambidexterity and dynamic capabilities
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Multiple channel integration process, contribution to firm-customer relationships : case study of a UK retail bank
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Firm-specific determinants of success for small high technology international start-ups, a performance study of UK and US firms
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Corporate brand reputation management, an intraorganisational study on the role of service employees and on-brand corporate cultures
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Strategic alliances motivations, management and international competitiveness, the British experience, 1980-1989
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Consuming Lourdes, an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic sanctuary of Lourdes, France
42 of 50
International technology transfer, the case of licensing in Nigeria
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Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country
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Evaluating the credibility of online consumer reviews during a simulation of an active purchase decision
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International expansion of small high technology based firms, the role of external linkages in international growth and development
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The significance of ethnic ties and entrepreneurial networks in the internationalization of the firm, case study : the internationalization of UK Indian enterprises
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Small firm strategic alliances, the UK hotel industry
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An exploration of the processes and implications of strategic alliances and supplier partnerships, A theoretical synthesis
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Antecedents, policies and practices of promotional standardisation strategy, a comparison of British MNC's and advertising agencies in three countries across the European Union
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