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Department of Marketing.
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The nature of corporate identity : an explanatory study undertaken within BBC Scotland
Creator:
Balmer, John M. T
Date:
1996
Department, School or Faculty:
Department of Marketing.
Message variation and source credibility in advertising
Creator:
Mualla, Naji D. Saleh
Date:
1986
Department, School or Faculty:
Department of Marketing.
Strategy development in Globalising markets : the case of Norwegian small and medium sized firms
Creator:
Solberg, Carl Arthur
Date:
1994
Department, School or Faculty:
Department of Marketing.
Drawing the line : understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries
Creator:
Morrison, Roberta.
Date:
2013
Department, School or Faculty:
Department of Marketing.
Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt
Creator:
Sherif, Hassan S. A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
A study of switching behaviours in the B2B service sector
Creator:
Marck, Michael J
Date:
2008
Department, School or Faculty:
Department of Marketing.
Competitive advantage, corporate strategy, and the Internationalisation of Chinese state-owned manufacturing enterprises
Creator:
Huang, Chun-Hua
Date:
1993
Department, School or Faculty:
Department of Marketing.
The influences of geographical co-location and social networking in inter-firm cooperation in marketing : A cross country analysis
Creator:
Felzensztein Jiminez, Christian R.
Date:
2005
Department, School or Faculty:
Department of Marketing.
Brand promise delivery from the customer-interface : employees' persepective
Creator:
Punjaisri, Khanyapuss.
Date:
2008
Department, School or Faculty:
Department of Marketing.
Marketing strategy in the State trading organisations in Iraq
Creator:
Al-Jabir, Kadhim A.
Date:
1986
Department, School or Faculty:
Department of Marketing.
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Thesis
133
Exam Paper
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Doctoral thesis
125
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Master thesis
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Creator
Anderson, Stephanie Louise
2
Abdel-Aziz Mostafa, Rasha Hussein
1
Abdel-Mohsen, Tawfik Mohamed
1
Abdelmoety, Ziad.
1
Abou-Kahf, Abdelsalam M.
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Hamilton, Kathy
5
Wilson, Alan
5
Gounaris, Spiros
4
Hewer, Paul
3
Wagner, Beverly
3
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Ministry of Higher Education, Egypt
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Department, School or Faculty
Department of Marketing.
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145
Strathclyde Business School.
3
International Business Unit.
1
Scottish Hotel School.
1
Date
2016
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2012
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1986
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2013
8
2001
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